Comments on: Top 10 Reasons Small Businesses Excel at Social Media

By: John Haydon

John Haydon — Tue, 26 Aug 2008 05:43:00 +0000

Robert,

Great post. I adapted it for non-profits here:

http://www.corporatedollar.org/?p=1725

Thanks,

John Haydon
CorporateDollar.Org

By: Robert Lesser

Robert Lesser — Mon, 25 Aug 2008 10:55:00 +0000

Thanks Beverly for your note. Its great to hear that your investment in social media is paying off.

Scott's note on one of the unintended internal benefits of social media is a good one.

And thanks Katherine for your note - I agree there is a fundamental change in the way that B2B organizations evaluate solutions through digital and social media. Unfortunately for some organizations the risk is too high: the risk of providing staff with a public voice through social media.

By: Katherine Canipelli

Katherine Canipelli — Mon, 25 Aug 2008 08:31:00 +0000

For all the reasons others have listed, small firms are often more comfortable with take some risk. Even mid-size firms, particularly in the industrial B2B sector, may fear getting ahead of the market and alienating their customers whose (older) execs are barely beyond email adoption. The tsunami of change is coming–and this is a context where the innovators can win big.

By: scott adie

scott adie — Mon, 25 Aug 2008 07:50:00 +0000

There's a small business internal component that is worth considering called morale. There are people in small companies everywhere who have solid expertise to contribute to the effectiveness of social networking with their thoughts and ideas. Seeing them online can cause attitudes and enthusiasm to improve within an organization which can have an overall positive effect on morale. Using inside 'experts' who are not the companies busiest top tier managers can also relieve some of their responsibilities.

By: Beverly Cornell

Beverly Cornell — Mon, 25 Aug 2008 07:46:00 +0000

Great post! Utilizing Social media has doubled our website visitors and has increased our online lead generation system by 25%. As a small business with a very lean marketing and sales staff any little bit helps and this is far more than a little bit.