Monthly Archives: September 2008
HubSpot’s Social Media Delivers on ROI
In some of my previous posts, I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe, VP of Marketing HubSpot, for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, [...]
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Tagged HubSpot, lead generation, Mike Volpe, social media ROI, webinars
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A Community Turns One Year Old
If Social Media Today is a toddler, then that would make me a newborn. A few weeks back I was invited to blog on Social Media Today and now would like to send my congratulations to the team. Happy Birthday to you! Thanks for inviting me to the online Party!
Crowdsourcing: Wikipedia vs. The Economist
Two diverse questions came to mind as I read an article on crowdsourcing: Is crowdsourcing losing its appeal? Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds. The author illustrated the success of [...]
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Tagged crowdsourcing, the Economist, Wikinomics, Wikipedia, wikis
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