Comments on: The Evolution of Email for Lead Generation http://www.directimpactnow.com/blog/index.php/2008/12/10/the-evolution-of-email-for-lead-generation/ A B2B Lead Generation Blog Tue, 16 Aug 2011 11:40:55 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Neil Sequeira - ReadyContacts http://www.directimpactnow.com/blog/index.php/2008/12/10/the-evolution-of-email-for-lead-generation/comment-page-1/#comment-793 Neil Sequeira - ReadyContacts Mon, 05 Jan 2009 12:36:00 +0000 http://www.directimpactnow.com/blog/?p=26#comment-793 Email will definitely remain a strong medium for marketers. I believe that shift towards lead nurturing applications that use a multi touch approach, track activity, response and really help push leads to a sales ready stage with some amount of automation is what a look of marketers will look towards over the next year. Eloqua is a fine example. <a href="http://www.nurturehq.com" rel="nofollow" rel="nofollow">Nurture</a> should be a good one to watch this year as it tries to bridge the gap between an email application and the more comprehensive marketing automation applications like Eloqua making lead nurturing technology more affordable and cost effective Email will definitely remain a strong medium for marketers. I believe that shift towards lead nurturing applications that use a multi touch approach, track activity, response and really help push leads to a sales ready stage with some amount of automation is what a look of marketers will look towards over the next year. Eloqua is a fine example. Nurture should be a good one to watch this year as it tries to bridge the gap between an email application and the more comprehensive marketing automation applications like Eloqua making lead nurturing technology more affordable and cost effective

]]> By: BluebookAdvertising http://www.directimpactnow.com/blog/index.php/2008/12/10/the-evolution-of-email-for-lead-generation/comment-page-1/#comment-794 BluebookAdvertising Wed, 10 Dec 2008 21:41:00 +0000 http://www.directimpactnow.com/blog/?p=26#comment-794 Email is most definetely a good source of lead generation for B2B marketers. Email has been the standard for CRM Systems for as long as I can remember.<br /><br />Until now there has not been the option to use Mobile Marketing Ulitizing text messaging that has a 95% read rate. Contest are being ran using text message but there has not been a viable option for a CRM System until recently<br /><br />Marketers might have a look at<br /><a href="http://www.bizcallingcards.com" rel="nofollow" rel="nofollow">Mobile Marketing</a> Email is most definetely a good source of lead generation for B2B marketers. Email has been the standard for CRM Systems for as long as I can remember.

Until now there has not been the option to use Mobile Marketing Ulitizing text messaging that has a 95% read rate. Contest are being ran using text message but there has not been a viable option for a CRM System until recently

Marketers might have a look at
Mobile Marketing

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