Monthly Archives: February 2009
Lead Generation Takes Precedence in the Downturn
In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix. This was one of the main conclusions drawn from the recent BtoB webinar: Outlook 2009: Marketing Priorities and Plans. The webinar featured Kate Maddox, Senior Reporter, BtoB Magazine, Rich Vancil, VP Executive Advisory Group at IDC, [...]
Posted in Uncategorized
Tagged demand generation, lead generation, online media, tech spend
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