Monthly Archives: June 2009
Having a blast with B2B email?
When you think email, do you think email blasts? You know – a humongous email broadcast – the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. In the early days of email [...]
Should marketing be compensated like sales?
Should marketing carry a quota on revenue? The answer is yes according to Joe Payne, CEO of Eloqua, a marketing automation software vendor (far left of above photo). 30% of the Eloqua marketing team’s pay is contingent on Eloqua achieving its revenue objectives. I recently spoke with Joe Payne at a panel discussion on sales [...]
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