Monthly Archives: July 2009
10 Signs that Sales & Marketing are Mis-Aligned
Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.
These are our top ten signs that sales and marketing are mis-aligned.
Use Outbound Marketing to target these 5 Buyer Types
Given the popularity of social media and inbound marketing, when should outbound marketing be used?
For some types of buyers, outbound marketing is the only way to engage (e.g. direct mail, email, events, teleprospecting).
These buyers require intervention through outbound marketing
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