Comments on: 10 Signs that Sales & Marketing are Mis-Aligned http://www.directimpactnow.com/blog/index.php/2009/07/27/10-signs-that-sales-marketing-are-mis-aligned/ A B2B Lead Generation Blog Tue, 16 Aug 2011 11:40:55 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Robert Lesser http://www.directimpactnow.com/blog/index.php/2009/07/27/10-signs-that-sales-marketing-are-mis-aligned/comment-page-1/#comment-822 Robert Lesser Fri, 25 Sep 2009 08:39:14 +0000 http://www.directimpactnow.com/blog/?p=39#comment-822 @sharybdis<br /><br />I will publish a post on this shortly....stay tuned! @sharybdis

I will publish a post on this shortly….stay tuned!

]]> By: @sharybdis http://www.directimpactnow.com/blog/index.php/2009/07/27/10-signs-that-sales-marketing-are-mis-aligned/comment-page-1/#comment-821 @sharybdis Tue, 08 Sep 2009 09:40:59 +0000 http://www.directimpactnow.com/blog/?p=39#comment-821 I'm new to professional marketing and sales. What are your recommendations for getting sales and marketing aligned? I'm new to professional marketing and sales. What are your recommendations for getting sales and marketing aligned?

]]> By: Chad H http://www.directimpactnow.com/blog/index.php/2009/07/27/10-signs-that-sales-marketing-are-mis-aligned/comment-page-1/#comment-819 Chad H Sun, 09 Aug 2009 08:53:46 +0000 http://www.directimpactnow.com/blog/?p=39#comment-819 Great post! Here are more: <br /><br />*There are "leads" in the sales queue generated by marketing that have have not been sitting there for weeks and sales have no incentive to follow up with them<br /><br />*Sales has the ability to override the source (first campaign) of a lead<br /><br /><a href="http://www.twitter.com/chadhorenfeldt" rel="nofollow" rel="nofollow">@chadhorenfeldt</a> Great post! Here are more:

*There are "leads" in the sales queue generated by marketing that have have not been sitting there for weeks and sales have no incentive to follow up with them

*Sales has the ability to override the source (first campaign) of a lead

@chadhorenfeldt

]]> By: MrDZYN http://www.directimpactnow.com/blog/index.php/2009/07/27/10-signs-that-sales-marketing-are-mis-aligned/comment-page-1/#comment-820 MrDZYN Wed, 05 Aug 2009 13:25:17 +0000 http://www.directimpactnow.com/blog/?p=39#comment-820 Great post! I would add (for starters):<br /><br />* The brochure doesn't match the web site, and the sales people are using a different pitch altogether.<br />* Marketing people spend more time with spreadsheets than with sales people and prospects.<br />* Every member of the sales staff sells based on a different value proposition<br />* Sales people don't open marketing's emails.<br />* Sales people are calling on the wrong prospects.<br /><br />Great idea for a list! Great post! I would add (for starters):

* The brochure doesn't match the web site, and the sales people are using a different pitch altogether.
* Marketing people spend more time with spreadsheets than with sales people and prospects.
* Every member of the sales staff sells based on a different value proposition
* Sales people don't open marketing's emails.
* Sales people are calling on the wrong prospects.

Great idea for a list!

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