Monthly Archives: March 2010

The buyer is always right. (Not!)

By Robert Lesser | Published March 18, 2010

Can we assume that the buyer is always right? Has a state of buying nirvana been reached?

Posted in buyer behavior, outbound marketing | Tagged , , , | 5 Comments

Has Sales 2.0 crossed the chasm?

By Robert Lesser | Published March 12, 2010

Have Sales 2.0 tools crossed the chasm to the stage of the early majority?
Do these low risk, user-friendly tools accelerate the adoption of technology?

Posted in cloud computing, Sales 2.0, Sales 2.0 Conference, Technology innovation | Tagged , , , , , | 9 Comments

I’m a customer, not a prospect

By Robert Lesser | Published March 5, 2010

B2B marketers who target customers and prospects with the same Batch & Blast email risk reducing returns and compromising customer relationships.

Posted in email, lead generation, outbound marketing | Tagged , , | 3 Comments