Monthly Archives: April 2010
Online data is mainstream
One category of Sales 2.0 technology has crossed the chasm: online data.
Posted in database marketing, lists
Tagged Crossing the Chasm, data in the cloud, Garth Moulton, Gartner, Hoovers, InsideView, Jigsaw, LinkedIn, Michael Maoz, OneSource, online data, Umberto Milletti, ZoomInfo
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Insights on the Outbound Renaissance
Outbound demand generation is experiencing a renaissance.
Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation.
The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change
Posted in demand generation, lead generation, outbound marketing
Tagged Ariba, B2B lead generation, ConnectAndSell, InsideView, LivePerson, outbound marketing, telesales, TriNet, webinars
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The Outbound Renaissance live webinar goes awry
A puzzling reaction to email creative disrupts a webinar invitation.
Posted in demand generation, email, lead generation, outbound marketing, webinars
Tagged email, InsideView, outbound marketing, Renaissance, Umberto Milletti, webinars
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