Monthly Archives: July 2010

Selling to the Digital B2B Buyer

By Robert Lesser | Published July 22, 2010

The digital world is bringing great change to how buyers wish to interact with B2B sales teams.

Today’s B2B buyer prefers online communication for a variety of reasons explained in this post.

Posted in buyer behavior, inside sales, outbound marketing, Sales 2.0, sales enablement, telesales | Tagged , , , , | 8 Comments