Author Archives: Robert Lesser
Marketing on the Outbound
In my last post on outbound marketing, I discussed the use of outbound marketing in targeting five types of buyers – buyers who can only be reached and persuaded to consider your solution through outbound marketing. Outbound marketing or lead generation is used to directly contact ‘cold’ prospects through tactics such as direct mail, email, [...]
10 Signs that Sales & Marketing are Mis-Aligned
Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.
These are our top ten signs that sales and marketing are mis-aligned.
Use Outbound Marketing to target these 5 Buyer Types
Given the popularity of social media and inbound marketing, when should outbound marketing be used?
For some types of buyers, outbound marketing is the only way to engage (e.g. direct mail, email, events, teleprospecting).
These buyers require intervention through outbound marketing
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