Category Archives: B2B marketing
The Moment of Truth for Sales
The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. For sales, it is the sales conversation: that defining moment when a prospect is engaged, qualified and profiled through a dynamic dialog. [...]
Also posted in buyer behavior, inside sales, lead generation, Sales 2.0, SiriusDecisions, telesales
Tagged B2B marketing, field sales, Forrester, hybrid sales, IDC, inside sales, McKinsey, SaaS, sales, sales conversation
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Savvy Buying of B2B Data
There is a large shift in the way that B2B sales and marketing professionals buy data. This interview with two database marketing experts includes advice and resources for savvy purchasing of B2B data.
Also posted in database marketing, lead generation
Tagged Bernice Grossman, D&B, InfoGroup, Jigsaw, NetProspex, Ruth P. Stevens, ZoomInfo
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Bizzuka interviews Robert Lesser on Lead Generation on BlogTalkRadio
Paul Chaney, blogger and Internet Marketing Director from Bizzuka read our report on LeadGen Tools and asked me to appear on Bizzuka’s internet radio show. John Muncell, CEO and Co-Founder of Bizzuka held a wide-ranging discussion with me for an hour. Have a listen to this podcast on BlogTalkRadio and hear my perspective on best [...]
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