Category Archives: cloud computing
The Risky Business of Exclusive Reselling
Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Rob Brewster, SVP Business Development at Eloqua explained in a blog post that The Pedowitz Group’s decision to partner with some of Eloqua’s competitors jeopardized Eloqua’s IP (Intellectual Property) and caused Eloqua to make the change. Steve Woods, CTO of Eloqua, in an online discussion noted [...]
Also posted in channel, marketing automation
Tagged channel, channel sales, direct sales, Eloqua, Market2Lead, Marketo, Oracle, reseller exclusivity, Steve Woods, The Pedowitz Group, VAR
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Has Sales 2.0 crossed the chasm?
Have Sales 2.0 tools crossed the chasm to the stage of the early majority?
Do these low risk, user-friendly tools accelerate the adoption of technology?
Also posted in Sales 2.0, Sales 2.0 Conference, Technology innovation
Tagged Bluewolf, cloud computing, Crossing the Chasm, Geoffrey Moore, Sales 2.0, Sales 2.0 Conference
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