Category Archives: cloud computing

The Risky Business of Exclusive Reselling

Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Rob Brewster, SVP Business Development at Eloqua explained in a blog post that The Pedowitz Group’s decision to partner with some of Eloqua’s competitors jeopardized Eloqua’s IP (Intellectual Property) and caused Eloqua to make the change. Steve Woods, CTO of Eloqua, in an online discussion noted [...]

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Has Sales 2.0 crossed the chasm?

Have Sales 2.0 tools crossed the chasm to the stage of the early majority?
Do these low risk, user-friendly tools accelerate the adoption of technology?

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