Category Archives: database marketing
Online data is mainstream
One category of Sales 2.0 technology has crossed the chasm: online data.
Also posted in lists
Tagged Crossing the Chasm, data in the cloud, Garth Moulton, Gartner, Hoovers, InsideView, Jigsaw, LinkedIn, Michael Maoz, OneSource, online data, Umberto Milletti, ZoomInfo
Comments Off
An Identity Crisis for the Sales Lead
Do you find it startling that many sales and marketing teams still cannot agree on the definition of a sales lead? The irony of course, is that the deliverable for sales is crystal clear – the sale. The contract is signed and the PO received. The heavy lifting from sales is finished and that of [...]
Marketing on the Outbound
In my last post on outbound marketing, I discussed the use of outbound marketing in targeting five types of buyers – buyers who can only be reached and persuaded to consider your solution through outbound marketing. Outbound marketing or lead generation is used to directly contact ‘cold’ prospects through tactics such as direct mail, email, [...]
Stay in touch
