Category Archives: demand generation

Messaging Maximus for Lead Generation

By Robert Lesser | Published November 30, 2010

Does your messaging speak to the lowest common denominator? I am speaking of the email blast or direct mail piece that is one-size fits all. Or the telesales call that is the same for every conversation and simply asks: are you buying? Buyers react negatively not because lead generation and outbound marketing interrupts their day [...]

Also posted in buyer behavior, lead generation, messaging, outbound marketing, trigger marketing | Tagged , | Comments Off

Insights on the Outbound Renaissance

By Robert Lesser | Published April 12, 2010

Outbound demand generation is experiencing a renaissance.

Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation.

The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change

Also posted in lead generation, outbound marketing | Tagged , , , , , , , , | Comments Off

The Outbound Renaissance live webinar goes awry

By Robert Lesser | Published April 2, 2010

A puzzling reaction to email creative disrupts a webinar invitation.

Also posted in email, lead generation, outbound marketing, webinars | Tagged , , , , , | 2 Comments