Category Archives: email

Comparing B2B Online Data Sources – New Research

By Robert Lesser | Published March 23, 2009

This post covers a comparative analysis of online B2B data providers and best approaches to leveraging these data providers.

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B2B marketers ahead of B2C on New Media Adoption

By Robert Lesser | Published August 15, 2007

On August 13, BtoB Magazine announced the results of their research on new media conducted with the Association of National Advertisers. In June, BtoB and the ANA interviewed 326 B2B and B2C marketers from their respective house files. The research confirmed a number of tiers of new media tools. The top tier includes proprietary Web [...]

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