Category Archives: lead management

The Sales Lead & the Language Police

By Robert Lesser | Published October 21, 2010

At its simplest level, language allows one person to understand another in the course of basic communication.    On a broader scale, language defines who we are, what groups we belong to and our culture.    In Quebec, almost 50 years ago, the Office québécois de la langue française (OQLF -  Quebec Board of the French Language) was [...]

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10 Signs that Sales & Marketing are Mis-Aligned

By Robert Lesser | Published July 27, 2009

Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.

These are our top ten signs that sales and marketing are mis-aligned.

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Having a blast with B2B email?

By Robert Lesser | Published June 24, 2009

When you think email, do you think email blasts? You know – a humongous email broadcast – the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. In the early days of email [...]

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