Category Archives: market segmentation
Segmentation for the Nation
In earlier post entitled the Top Five Reasons to use Segmentation, I wrote about the importance of segmentation in B2B marketing. Segmentation requires an in-depth understanding of customers generated through analysis and research. Many large organizations either buy research from consultants and analysts or commission their own research. A relatively new source of research is the tracking [...]
Also posted in B2B marketing, buyer behavior, database marketing, demand generation, market research
Tagged segmentation process, segmentation steps
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Top 5 Reasons to use Segmentation
There are now more reasons than ever to invest in segmentation. Through segmentation a marketer identifies groups of customers that are ranked by their sales potential and can be classified based on any number of criteria. By leveraging this intelligence, marketers can profile their ideal customer and forecast outcomes for marketing programs. Traditionally, B2B marketers [...]
Also posted in B2B marketing, buyer behavior, database marketing, demand generation, lead generation, market research
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Marketing on the Outbound
In my last post on outbound marketing, I discussed the use of outbound marketing in targeting five types of buyers – buyers who can only be reached and persuaded to consider your solution through outbound marketing. Outbound marketing or lead generation is used to directly contact ‘cold’ prospects through tactics such as direct mail, email, [...]
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