Category Archives: outbound marketing
Selling to the Digital B2B Buyer
The digital world is bringing great change to how buyers wish to interact with B2B sales teams.
Today’s B2B buyer prefers online communication for a variety of reasons explained in this post.
Also posted in Sales 2.0, buyer behavior, inside sales, sales enablement, telesales
Tagged David Skok, Facebook, Jill Konrath, LinkedIn, Steven Woods
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Destructive B2B Sales Practices
New research from McKinsey & Company identifies destructive sales practices and more positively, what customers want from B2B sales organizations.
There are a number of considerations for B2B sales organizations to fix these issues. However there a number of challenges to overcome.
Also posted in Sales 2.0, buyer behavior, sales, sales enablement
Tagged B2B sales, Buyer 2.0, CSO Insights, IDC, McKinsey, Sales 2.0, sales and marketing alignment
6 Comments
Insights on the Outbound Renaissance
Outbound demand generation is experiencing a renaissance.
Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation.
The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change
Also posted in demand generation, lead generation
Tagged Ariba, B2B lead generation, ConnectAndSell, InsideView, LivePerson, outbound marketing, telesales, TriNet, webinars
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