Category Archives: outbound marketing
Destructive B2B Sales Practices
New research from McKinsey & Company identifies destructive sales practices and more positively, what customers want from B2B sales organizations.
There are a number of considerations for B2B sales organizations to fix these issues. However there a number of challenges to overcome.
Also posted in buyer behavior, sales, Sales 2.0, sales enablement
Tagged B2B sales, Buyer 2.0, CSO Insights, IDC, McKinsey, Sales 2.0, sales and marketing alignment
6 Comments
Insights on the Outbound Renaissance
Outbound demand generation is experiencing a renaissance.
Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation.
The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change
Also posted in demand generation, lead generation
Tagged Ariba, B2B lead generation, ConnectAndSell, InsideView, LivePerson, outbound marketing, telesales, TriNet, webinars
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The Outbound Renaissance live webinar goes awry
A puzzling reaction to email creative disrupts a webinar invitation.
Also posted in demand generation, email, lead generation, webinars
Tagged email, InsideView, outbound marketing, Renaissance, Umberto Milletti, webinars
2 Comments
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