Category Archives: outbound marketing

The buyer is always right. (Not!)

By Robert Lesser | Published March 18, 2010

Can we assume that the buyer is always right? Has a state of buying nirvana been reached?

Also posted in buyer behavior | Tagged , , , | 5 Comments

I’m a customer, not a prospect

By Robert Lesser | Published March 5, 2010

B2B marketers who target customers and prospects with the same Batch & Blast email risk reducing returns and compromising customer relationships.

Also posted in email, lead generation | Tagged , , | 3 Comments

Outbound Demand Generation is Dead (Darwin says no)

By Robert Lesser | Published March 3, 2010

Outbound marketing must adapt or face declining returns or even extinction should obsolete practices be used.

Darwin would say that outbound demand generation is not extinct but faces challenges in adapting.

Also posted in demand generation, inbound marketing, lead generation | Tagged , , | 4 Comments