Category Archives: Sales 2.0 Conference

Has Sales 2.0 crossed the chasm?

By Robert Lesser | Published March 12, 2010

Have Sales 2.0 tools crossed the chasm to the stage of the early majority?
Do these low risk, user-friendly tools accelerate the adoption of technology?

Also posted in Sales 2.0, Technology innovation, cloud computing | Tagged , , , , , | 9 Comments

Sales 2.0 Chicago – What next?

By Robert Lesser | Published September 14, 2009

The Sales 2.0 Conference was held last week in Chicago (where I tweeted and published photos). The day long event featured provocative presentations and success stories on innovative approaches for sales to better meet the advanced needs of buyers and lower the cost of lead generation and selling. Geoffrey James, blogger of the Sales Machine, [...]

Also posted in Sales 2.0, sales and marketing alignment, sales enablement | Tagged , , | 1 Comment

Sales 2.0 fuels PTC’s SMB Expansion

By Robert Lesser | Published May 27, 2009

As a former paratrooper, Dan Maier’s background has prepared him well for his current assignment: managing a global inside sales team of 75 reps selling a $9,000 solution to hard-hit manufacturers. Dan Maier’s title is as long as it is deep: VP Worldwide Inside Sales & North America Mathcad Sales, PTC (see Dan’s photo on [...]

Also posted in SMB, Sales 2.0, inside sales | Tagged , , | 1 Comment