Category Archives: sales and marketing alignment

The Sales Lead & the Language Police

By Robert Lesser | Published October 21, 2010

At its simplest level, language allows one person to understand another in the course of basic communication.    On a broader scale, language defines who we are, what groups we belong to and our culture.    In Quebec, almost 50 years ago, the Office québécois de la langue française (OQLF -  Quebec Board of the French Language) was [...]

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An Identity Crisis for the Sales Lead

By Robert Lesser | Published September 24, 2009

Do you find it startling that many sales and marketing teams still cannot agree on the definition of a sales lead? The irony of course, is that the deliverable for sales is crystal clear – the sale. The contract is signed and the PO received. The heavy lifting from sales is finished and that of [...]

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Sales 2.0 Chicago – What next?

By Robert Lesser | Published September 14, 2009

The Sales 2.0 Conference was held last week in Chicago (where I tweeted and published photos). The day long event featured provocative presentations and success stories on innovative approaches for sales to better meet the advanced needs of buyers and lower the cost of lead generation and selling. Geoffrey James, blogger of the Sales Machine, [...]

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