Category Archives: sales leads

An Identity Crisis for the Sales Lead

By Robert Lesser | Published September 24, 2009

Do you find it startling that many sales and marketing teams still cannot agree on the definition of a sales lead? The irony of course, is that the deliverable for sales is crystal clear – the sale. The contract is signed and the PO received. The heavy lifting from sales is finished and that of [...]

Also posted in CRM, database marketing, lead generation, marketing automation, sales and marketing alignment | Tagged , , , | 12 Comments

10 Signs that Sales & Marketing are Mis-Aligned

By Robert Lesser | Published July 27, 2009

Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.

These are our top ten signs that sales and marketing are mis-aligned.

Also posted in lead generation, lead management, lists, sales and marketing alignment | Tagged , | 4 Comments