Category Archives: SMB

Buyer centricity on a shoestring lead generation budget

If you are in telesales, how can you be both buyer-centric AND productive? For telesales groups that target the SMB segment (Small, Medium Business), the dynamics are very different than in pursuing large mid-market or enterprise accounts. In targeting the vast SMB market through lead generation, the challenge for telesales is to break into large [...]

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Sales 2.0 fuels PTC’s SMB Expansion

As a former paratrooper, Dan Maier’s background has prepared him well for his current assignment: managing a global inside sales team of 75 reps selling a $9,000 solution to hard-hit manufacturers. Dan Maier’s title is as long as it is deep: VP Worldwide Inside Sales & North America Mathcad Sales, PTC (see Dan’s photo on [...]

Also posted in Sales 2.0, Sales 2.0 Conference, inside sales | Tagged , , | 1 Comment