Category Archives: trigger marketing

Messaging Maximus for Lead Generation

By Robert Lesser | Published November 30, 2010

Does your messaging speak to the lowest common denominator? I am speaking of the email blast or direct mail piece that is one-size fits all. Or the telesales call that is the same for every conversation and simply asks: are you buying? Buyers react negatively not because lead generation and outbound marketing interrupts their day [...]

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Buyer centricity on a shoestring lead generation budget

By Robert Lesser | Published August 31, 2009

If you are in telesales, how can you be both buyer-centric AND productive? For telesales groups that target the SMB segment (Small, Medium Business), the dynamics are very different than in pursuing large mid-market or enterprise accounts. In targeting the vast SMB market through lead generation, the challenge for telesales is to break into large [...]

Also posted in lead generation, lists, messaging, SMB, Uncategorized | Tagged , , | 6 Comments