Category Archives: Uncategorized

Sales 2.0 Techniques for the Job Search

By Robert Lesser | Published April 9, 2009

Usually I write for the B2B professional who is conducting lead generation programs. Today’s post is for the professional who is the program. As an out-of-work B2B practioner, you may be looking for innovative ways to search for your next position. If you are the proverbial cobbler, you may have neglected the marketing of you. [...]

Tagged , | 1 Comment

Networking & Photos from the Sales 2.0 Conference

By Robert Lesser | Published March 9, 2009

The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton, VP of Community /Co-Founder at Jigsaw and blogger. Last fall, I had met Garth in Chicago when I spoke at [...]

Tagged , | Comments Off

Lead Nurture through Social Networks

By Robert Lesser | Published March 5, 2009

Today is the second day of the Sales 2.0 Conference in San Francisco. On Day One, Mark Wilson, VP Marketing, Sybase presented a unique perspective on social networks. Mark can be seen on the far right of the photo of the panel on Marketing for Sales Success (click on the photo to expand the photo [...]

Tagged , | 2 Comments