Tag Archives: B2B lead generation

Lead Generation: Digital Strategies to Create New Sales Opportunities

By Robert Lesser | Published January 26, 2011

I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. I wanted to let you know that I will be presenting at an upcoming Summit on B2B Digital Marketing from CustomerThink. The Summit consists of  three live webinars on the future of B2B digital marketing. It features leaders in digital marketing [...]

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Insights on the Outbound Renaissance

By Robert Lesser | Published April 12, 2010

Outbound demand generation is experiencing a renaissance.

Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation.

The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change

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Outbound Demand Generation is Dead (Darwin says no)

By Robert Lesser | Published March 3, 2010

Outbound marketing must adapt or face declining returns or even extinction should obsolete practices be used.

Darwin would say that outbound demand generation is not extinct but faces challenges in adapting.

Posted in demand generation, inbound marketing, lead generation, outbound marketing | Also tagged , 4 Comments