Tag Archives: B2B lead generation

10 Signs that Sales & Marketing are Mis-Aligned

By Robert Lesser | Published July 27, 2009

Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.

These are our top ten signs that sales and marketing are mis-aligned.

Posted in lead generation, lead management, lists, sales and marketing alignment, sales leads | Also tagged 4 Comments

Should marketing be compensated like sales?

By Robert Lesser | Published June 1, 2009

Should marketing carry a quota on revenue? The answer is yes according to Joe Payne, CEO of Eloqua, a marketing automation software vendor (far left of above photo). 30% of the Eloqua marketing team’s pay is contingent on Eloqua achieving its revenue objectives. I recently spoke with Joe Payne at a panel discussion on sales [...]

Posted in lead generation, marketing quota | Also tagged 1 Comment

Bizzuka interviews Robert Lesser on Lead Generation on BlogTalkRadio

By Robert Lesser | Published March 17, 2009

Paul Chaney, blogger and Internet Marketing Director from Bizzuka read our report on LeadGen Tools and asked me to appear on Bizzuka’s internet radio show. John Muncell, CEO and Co-Founder of Bizzuka held a wide-ranging discussion with me for an hour. Have a listen to this podcast on BlogTalkRadio and hear my perspective on best [...]

Posted in B2B marketing, demand generation, lead generation | Also tagged Comments Off