Tag Archives: B2B marketing
The Moment of Truth for Sales
The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. For sales, it is the sales conversation: that defining moment when a prospect is engaged, qualified and profiled through a dynamic dialog. [...]
Posted in B2B marketing, buyer behavior, inside sales, lead generation, Sales 2.0, SiriusDecisions, telesales
Also tagged field sales, Forrester, hybrid sales, IDC, inside sales, McKinsey, SaaS, sales, sales conversation
1 Comment
Technology Spend – A Repeat of 2001?
Fasten your seat belts. We will be encountering turbulence. Like an airplane riding out choppy flying conditions, technology marketers wonder when the outlook will stabilize. Will our stomachs be spared the next gut-wrenching drop? For those of us with memories of the last downturn, we ask: Will we see a repeat of the 2001 Tech [...]
Stay in touch
