Tag Archives: blogs

A Community Turns One Year Old

By Robert Lesser | Published September 23, 2008

  If Social Media Today is a toddler, then that would make me a newborn. A few weeks back I was invited to blog on Social Media Today and now would like to send my congratulations to the team. Happy Birthday to you! Thanks for inviting me to the online Party!

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Delivering ROI on Social Media

By Robert Lesser | Published September 5, 2008

My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let’s turn to some examples of how B2B marketers are embracing social media for this purpose. A few weeks ago, McKinsey & Company released the results of their latest survey on social [...]

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Top 10 Reasons Small Businesses Excel at Social Media

By Robert Lesser | Published July 30, 2008

Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]

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