Tag Archives: blogs

What to make of the new Oracle.

By Robert Lesser | Published June 22, 2008

You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of [...]

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MarketingProfs B2B Forum 2008 – Day 1 Highlights

By Robert Lesser | Published June 9, 2008

Here are a couple of highlights from the first day at the MarketingProfs B2B Marketing Forum 2008 in Boston:Leveraging New Media – Greg VerdinoWhen I spoke with Greg Verdino, Chief Strategy Office, Crayon, at the speakers` cocktail reception the night prior to the conference, I was surprised to find a very jovial Greg – quite [...]

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Is there no future for generating leads on Social Networks?

By Robert Lesser | Published April 4, 2008

I learned a good lesson on writing surveys. On last year’s Web 2.0 Tools Survey we asked B2B marketers what Web 2.0 media they had deployed in programs during the previous year. It was only when I reviewed the compiled data did I realize that the marketers had responded from two perspectives: both as a [...]

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