Tag Archives: Dan Ariely

The buyer is always right. (Not!)

By Robert Lesser | Published March 18, 2010

Can we assume that the buyer is always right? Has a state of buying nirvana been reached?

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MarketingProfs B2B Forum 2008 – Day 1 Highlights

By Robert Lesser | Published June 9, 2008

Here are a couple of highlights from the first day at the MarketingProfs B2B Marketing Forum 2008 in Boston:Leveraging New Media – Greg VerdinoWhen I spoke with Greg Verdino, Chief Strategy Office, Crayon, at the speakers` cocktail reception the night prior to the conference, I was surprised to find a very jovial Greg – quite [...]

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