Tag Archives: Forrester
The Moment of Truth for Sales
The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. For sales, it is the sales conversation: that defining moment when a prospect is engaged, qualified and profiled through a dynamic dialog. [...]
Posted in B2B marketing, buyer behavior, inside sales, lead generation, Sales 2.0, SiriusDecisions, telesales
Also tagged B2B marketing, field sales, hybrid sales, IDC, inside sales, McKinsey, SaaS, sales, sales conversation
1 Comment
Networking & Photos from the Sales 2.0 Conference
The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton, VP of Community /Co-Founder at Jigsaw and blogger. Last fall, I had met Garth in Chicago when I spoke at [...]
Top 10 Reasons Small Businesses Excel at Social Media
Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]
Posted in Uncategorized
Also tagged blogs, Laura Ramos, new media, online media, social media, Web 2.0 media, webinars
12 Comments
Stay in touch
