Tag Archives: inbound marketing

Outbound Demand Generation is Dead (Darwin says no)

By Robert Lesser | Published March 3, 2010

Outbound marketing must adapt or face declining returns or even extinction should obsolete practices be used.

Darwin would say that outbound demand generation is not extinct but faces challenges in adapting.

Posted in demand generation, inbound marketing, lead generation, outbound marketing | Also tagged , 4 Comments

Marketing on the Outbound

By Robert Lesser | Published August 11, 2009

In my last post on outbound marketing, I discussed the use of outbound marketing in targeting five types of buyers – buyers who can only be reached and persuaded to consider your solution through outbound marketing. Outbound marketing or lead generation is used to directly contact ‘cold’ prospects through tactics such as direct mail, email, [...]

Posted in database marketing, inbound marketing, market research, market segmentation, marketing ROI, outbound marketing | Also tagged , , , 10 Comments

Use Outbound Marketing to target these 5 Buyer Types

By Robert Lesser | Published July 15, 2009

Given the popularity of social media and inbound marketing, when should outbound marketing be used?

For some types of buyers, outbound marketing is the only way to engage (e.g. direct mail, email, events, teleprospecting).

These buyers require intervention through outbound marketing

Posted in buyer behavior, inbound marketing, outbound marketing | Also tagged , , 6 Comments