Tag Archives: lead generation
Messaging Maximus for Lead Generation
Does your messaging speak to the lowest common denominator? I am speaking of the email blast or direct mail piece that is one-size fits all. Or the telesales call that is the same for every conversation and simply asks: are you buying? Buyers react negatively not because lead generation and outbound marketing interrupts their day [...]
Posted in buyer behavior, demand generation, lead generation, messaging, outbound marketing, trigger marketing
Also tagged messaging
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I’m a customer, not a prospect
B2B marketers who target customers and prospects with the same Batch & Blast email risk reducing returns and compromising customer relationships.
Sales on the Outbound
This is the third in a series of posts discussing the role of outbound lead generation in the marketing mix. In my first post, I described five buyer types that are best reached through outbound sales and marketing. Then I reviewed the benefits that accrue to marketing from outbound marketing: ROI, market insight and a [...]
Posted in inbound marketing, inside sales, sales
Also tagged marketing, outbound marketing, sales
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