Tag Archives: LinkedIn

Selling to the Digital B2B Buyer

By Robert Lesser | Published July 22, 2010

The digital world is bringing great change to how buyers wish to interact with B2B sales teams.

Today’s B2B buyer prefers online communication for a variety of reasons explained in this post.

Posted in buyer behavior, inside sales, outbound marketing, Sales 2.0, sales enablement, telesales | Also tagged David Skok, Facebook, Jill Konrath, Steven Woods 8 Comments

Online data is mainstream

By Robert Lesser | Published April 30, 2010

One category of Sales 2.0 technology has crossed the chasm: online data.

Posted in database marketing, lists | Also tagged Crossing the Chasm, data in the cloud, Garth Moulton, Gartner, Hoovers, InsideView, Jigsaw, Michael Maoz, OneSource, online data, Umberto Milletti, ZoomInfo Comments Off