Tag Archives: marketing

Sales on the Outbound

By Robert Lesser | Published November 25, 2009

This is the third in a series of posts discussing the role of outbound lead generation in the marketing mix. In my first post, I described five buyer types that are best reached through outbound sales and marketing. Then I reviewed the benefits that accrue to marketing from outbound marketing: ROI, market insight and a [...]

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SiriusDecisions produces a winning event

By Robert Lesser | Published May 22, 2008

Last week, I made the trip to Las Vegas and then to Henderson, NV for the SiriusDecisions Sales & Marketing Summit. Unlike most of the fliers on my plane, I had very different expectations for my trip. Similarly one of the attendees I met at the Summit was bemused to find himself seated next to [...]

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B2B marketers ahead of B2C on New Media Adoption

By Robert Lesser | Published August 15, 2007

On August 13, BtoB Magazine announced the results of their research on new media conducted with the Association of National Advertisers. In June, BtoB and the ANA interviewed 326 B2B and B2C marketers from their respective house files. The research confirmed a number of tiers of new media tools. The top tier includes proprietary Web [...]

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