Tag Archives: MarketingProfs

MarketingProfs B2B Forum Small World Stories

By Robert Lesser | Published June 11, 2008

Some of my random encounters in Boston had me shaking my head in disbelief at the hidden connections we have with acquaintances. Two years ago, Ruth Stevens conducted an interview with me on our research on LeadGen Tools. Ruth was kind enough to cite our research in her article in DIRECT Magazine. Ruth is an [...]

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MarketingProfs B2B Forum 2008 – Day 1 Highlights

By Robert Lesser | Published June 9, 2008

Here are a couple of highlights from the first day at the MarketingProfs B2B Marketing Forum 2008 in Boston:Leveraging New Media – Greg VerdinoWhen I spoke with Greg Verdino, Chief Strategy Office, Crayon, at the speakers` cocktail reception the night prior to the conference, I was surprised to find a very jovial Greg – quite [...]

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One fine day in Chicago

By Robert Lesser | Published October 1, 2007

This afternoon I flew into Chicago from Toronto. The weather was ideal for my plans before the MarketingProfs Conference began: sunny and warm with a nice breeze off of Lake Michigan. With the blessing of my family, I flew in early today to take the Architecture Cruise on the Chicago River in picture perfect conditions. [...]

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