Tag Archives: new media

Delivering ROI on Social Media

By Robert Lesser | Published September 5, 2008

My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let’s turn to some examples of how B2B marketers are embracing social media for this purpose. A few weeks ago, McKinsey & Company released the results of their latest survey on social [...]

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Lead Generation through Social Media?

By Robert Lesser | Published August 26, 2008

You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It’s clear that B2B organizations, being metrics driven beasts, are looking for more ‘beef’ beyond the measurement of engagement. The premise of this blog, [...]

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Top 10 Reasons Small Businesses Excel at Social Media

By Robert Lesser | Published July 30, 2008

Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]

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