Tag Archives: new media

MarketingProfs Panel Discussion at B2B Forum

By Robert Lesser | Published June 18, 2008

On the second day of the MarketingProfs B2B Forum, I greatly enjoyed the opportunity to sit on a panel led by Roy Young, President of MarketingProfs and including online marketing experts Chris Brogan, VP Strategy & Technology of CrossTech Media and Joel Granoff, Co-founder and CEO of Be Greeted. We presented highlights from our recent [...]

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MarketingProfs B2B Forum 2008 – Day 1 Highlights

By Robert Lesser | Published June 9, 2008

Here are a couple of highlights from the first day at the MarketingProfs B2B Marketing Forum 2008 in Boston:Leveraging New Media – Greg VerdinoWhen I spoke with Greg Verdino, Chief Strategy Office, Crayon, at the speakers` cocktail reception the night prior to the conference, I was surprised to find a very jovial Greg – quite [...]

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Is Marketing in for a Soft Landing?

By Robert Lesser | Published March 7, 2008

Record high commodity prices, the subprime debacle, a bust in the US residential housing market, stockmarkets in a downward spiral – is this the harbinger for marketing cuts? A recent survey of marketers by IDC indicates a mild slowdown. IDC released its results of a survey of 40 tech marketers who figure an average marketing [...]

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