Tag Archives: online media
Lead Generation Takes Precedence in the Downturn
In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix. This was one of the main conclusions drawn from the recent BtoB webinar: Outlook 2009: Marketing Priorities and Plans. The webinar featured Kate Maddox, Senior Reporter, BtoB Magazine, Rich Vancil, VP Executive Advisory Group at IDC, [...]
Technology Spend – A Repeat of 2001?
Fasten your seat belts. We will be encountering turbulence. Like an airplane riding out choppy flying conditions, technology marketers wonder when the outlook will stabilize. Will our stomachs be spared the next gut-wrenching drop? For those of us with memories of the last downturn, we ask: Will we see a repeat of the 2001 Tech [...]
Top 10 Reasons Small Businesses Excel at Social Media
Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]
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Also tagged blogs, Forrester, Laura Ramos, new media, social media, Web 2.0 media, webinars
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