Tag Archives: online media

Lead Generation: Digital Strategies to Create New Sales Opportunities

By Robert Lesser | Published January 26, 2011

I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. I wanted to let you know that I will be presenting at an upcoming Summit on B2B Digital Marketing from CustomerThink. The Summit consists of  three live webinars on the future of B2B digital marketing. It features leaders in digital marketing [...]

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Lead Generation Takes Precedence in the Downturn

By Robert Lesser | Published February 19, 2009

In response to a substantial drop in technology spending, B2B marketers will cut budgets and re-jig their media mix. This was one of the main conclusions drawn from the recent BtoB webinar: Outlook 2009: Marketing Priorities and Plans. The webinar featured Kate Maddox, Senior Reporter, BtoB Magazine, Rich Vancil, VP Executive Advisory Group at IDC, [...]

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Technology Spend – A Repeat of 2001?

By Robert Lesser | Published January 21, 2009

Fasten your seat belts. We will be encountering turbulence. Like an airplane riding out choppy flying conditions, technology marketers wonder when the outlook will stabilize. Will our stomachs be spared the next gut-wrenching drop? For those of us with memories of the last downturn, we ask: Will we see a repeat of the 2001 Tech [...]

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