Tag Archives: online media

Top 10 Reasons Small Businesses Excel at Social Media

By Robert Lesser | Published July 30, 2008

Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]

Posted in Uncategorized | Also tagged , , , , , , 12 Comments

MarketingProfs Panel Discussion at B2B Forum

By Robert Lesser | Published June 18, 2008

On the second day of the MarketingProfs B2B Forum, I greatly enjoyed the opportunity to sit on a panel led by Roy Young, President of MarketingProfs and including online marketing experts Chris Brogan, VP Strategy & Technology of CrossTech Media and Joel Granoff, Co-founder and CEO of Be Greeted. We presented highlights from our recent [...]

Posted in Uncategorized | Also tagged , , , , , , , , , Comments Off

MarketingProfs B2B Forum 2008 – Day 1 Highlights

By Robert Lesser | Published June 9, 2008

Here are a couple of highlights from the first day at the MarketingProfs B2B Marketing Forum 2008 in Boston:Leveraging New Media – Greg VerdinoWhen I spoke with Greg Verdino, Chief Strategy Office, Crayon, at the speakers` cocktail reception the night prior to the conference, I was surprised to find a very jovial Greg – quite [...]

Posted in Uncategorized | Also tagged , , , , , , Comments Off