Tag Archives: online media

Is Marketing in for a Soft Landing?

By Robert Lesser | Published March 7, 2008

Record high commodity prices, the subprime debacle, a bust in the US residential housing market, stockmarkets in a downward spiral – is this the harbinger for marketing cuts? A recent survey of marketers by IDC indicates a mild slowdown. IDC released its results of a survey of 40 tech marketers who figure an average marketing [...]

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B2B marketers ahead of B2C on New Media Adoption

By Robert Lesser | Published August 15, 2007

On August 13, BtoB Magazine announced the results of their research on new media conducted with the Association of National Advertisers. In June, BtoB and the ANA interviewed 326 B2B and B2C marketers from their respective house files. The research confirmed a number of tiers of new media tools. The top tier includes proprietary Web [...]

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