Tag Archives: outbound marketing

The buyer is always right. (Not!)

By Robert Lesser | Published March 18, 2010

Can we assume that the buyer is always right? Has a state of buying nirvana been reached?

Posted in buyer behavior, outbound marketing | Also tagged , , 5 Comments

Outbound Demand Generation is Dead (Darwin says no)

By Robert Lesser | Published March 3, 2010

Outbound marketing must adapt or face declining returns or even extinction should obsolete practices be used.

Darwin would say that outbound demand generation is not extinct but faces challenges in adapting.

Posted in demand generation, inbound marketing, lead generation, outbound marketing | Also tagged , 4 Comments

Sales on the Outbound

By Robert Lesser | Published November 25, 2009

This is the third in a series of posts discussing the role of outbound lead generation in the marketing mix. In my first post, I described five buyer types that are best reached through outbound sales and marketing. Then I reviewed the benefits that accrue to marketing from outbound marketing: ROI, market insight and a [...]

Posted in inbound marketing, inside sales, sales | Also tagged , , 4 Comments