Tag Archives: outbound marketing
Don’t Let Inside Sales Break the Law
Are you aware that your inside sales team could be wiretapping? A few weeks ago, my firm was invited by a large California-based tech organization to respond to a telesales RFP. Given the terms & conditions that were included, the client’s legal counsel was involved in the creation of the RFP. Yet, this organization requested [...]
Marketing on the Outbound
In my last post on outbound marketing, I discussed the use of outbound marketing in targeting five types of buyers – buyers who can only be reached and persuaded to consider your solution through outbound marketing. Outbound marketing or lead generation is used to directly contact ‘cold’ prospects through tactics such as direct mail, email, [...]
Use Outbound Marketing to target these 5 Buyer Types
Given the popularity of social media and inbound marketing, when should outbound marketing be used?
For some types of buyers, outbound marketing is the only way to engage (e.g. direct mail, email, events, teleprospecting).
These buyers require intervention through outbound marketing
Posted in buyer behavior, inbound marketing, outbound marketing
Also tagged inbound marketing, lead generation, social media
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