Tag Archives: podcasts

Bizzuka interviews Robert Lesser on Lead Generation on BlogTalkRadio

By Robert Lesser | Published March 17, 2009

Paul Chaney, blogger and Internet Marketing Director from Bizzuka read our report on LeadGen Tools and asked me to appear on Bizzuka’s internet radio show. John Muncell, CEO and Co-Founder of Bizzuka held a wide-ranging discussion with me for an hour. Have a listen to this podcast on BlogTalkRadio and hear my perspective on best [...]

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What to make of the new Oracle.

By Robert Lesser | Published June 22, 2008

You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of [...]

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MarketingProfs B2B Forum 2008 – Day 1 Highlights

By Robert Lesser | Published June 9, 2008

Here are a couple of highlights from the first day at the MarketingProfs B2B Marketing Forum 2008 in Boston:Leveraging New Media – Greg VerdinoWhen I spoke with Greg Verdino, Chief Strategy Office, Crayon, at the speakers` cocktail reception the night prior to the conference, I was surprised to find a very jovial Greg – quite [...]

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