Tag Archives: sales leads

The Sales Lead & the Language Police

By Robert Lesser | Published October 21, 2010

At its simplest level, language allows one person to understand another in the course of basic communication.    On a broader scale, language defines who we are, what groups we belong to and our culture.    In Quebec, almost 50 years ago, the Office québécois de la langue française (OQLF -  Quebec Board of the French Language) was [...]

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An Identity Crisis for the Sales Lead

By Robert Lesser | Published September 24, 2009

Do you find it startling that many sales and marketing teams still cannot agree on the definition of a sales lead? The irony of course, is that the deliverable for sales is crystal clear – the sale. The contract is signed and the PO received. The heavy lifting from sales is finished and that of [...]

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Comparing B2B Online Data Sources – New Research

By Robert Lesser | Published March 23, 2009

This post covers a comparative analysis of online B2B data providers and best approaches to leveraging these data providers.

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