Tag Archives: sales
The Moment of Truth for Sales
The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. For sales, it is the sales conversation: that defining moment when a prospect is engaged, qualified and profiled through a dynamic dialog. [...]
Posted in B2B marketing, Sales 2.0, SiriusDecisions, buyer behavior, inside sales, lead generation, telesales
Also tagged B2B marketing, field sales, Forrester, hybrid sales, IDC, inside sales, McKinsey, SaaS, sales conversation
Leave a comment
Sales on the Outbound
This is the third in a series of posts discussing the role of outbound lead generation in the marketing mix. In my first post, I described five buyer types that are best reached through outbound sales and marketing. Then I reviewed the benefits that accrue to marketing from outbound marketing: ROI, market insight and a [...]
Posted in inbound marketing, inside sales, sales
Also tagged lead generation, marketing, outbound marketing
4 Comments
Sales 2.0 Chicago – What next?
The Sales 2.0 Conference was held last week in Chicago (where I tweeted and published photos). The day long event featured provocative presentations and success stories on innovative approaches for sales to better meet the advanced needs of buyers and lower the cost of lead generation and selling. Geoffrey James, blogger of the Sales Machine, [...]
Posted in Sales 2.0, Sales 2.0 Conference, sales and marketing alignment, sales enablement
Also tagged lead generation, Sales 2.0 Conference
1 Comment
Stay in touch
