Tag Archives: social media

Use Outbound Marketing to target these 5 Buyer Types

By Robert Lesser | Published July 15, 2009

Given the popularity of social media and inbound marketing, when should outbound marketing be used?

For some types of buyers, outbound marketing is the only way to engage (e.g. direct mail, email, events, teleprospecting).

These buyers require intervention through outbound marketing

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Delivering ROI on Social Media

By Robert Lesser | Published September 5, 2008

My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let’s turn to some examples of how B2B marketers are embracing social media for this purpose. A few weeks ago, McKinsey & Company released the results of their latest survey on social [...]

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Lead Generation through Social Media?

By Robert Lesser | Published August 26, 2008

You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It’s clear that B2B organizations, being metrics driven beasts, are looking for more ‘beef’ beyond the measurement of engagement. The premise of this blog, [...]

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